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How to teach teenagers about business? Buy’em a yogurt shop!

Posted by Taylor Thompson in Blog, News, Uncategorized | 0 comments

You may know NSDCAR REALTOR® member Leah Reynolds who has served as chair of the NSDCAR Oceanside District Council since 2015. Leah’s leadership with the Oceanside District Council motivated several dozen NSDCAR members to participate in a clean-up day at the Boys and Girls Club in San Marcos held in April. The NSDCAR volunteers used about 10 gallons of paint and repainted several interior rooms, including the Community Room, Computer Room and Game Room, as well as an exterior wall near the playground. “It’s important for REALTORS® to lead by example and demonstrate hands-on community involvement with a boots-on-the-ground volunteerism approach,” said Leah. Encore clean-up days are planned for Boys and Girls Club clubhouses in Oceanside and Vista this fall.

“One of the NSDCAR board members, Kimberly Fell, contacted me about serving on the District Council,” said Leah. “She encouraged me to get involved with the District Council for Oceanside, which is where we lived for several years before we moved to Bonsall four years ago. It’s been a great experience and very enjoyable.”

But did you know that Leah and her husband James bought a frozen yogurt shop in Bonsall so that their teenage kids could learn about how to be successful in business?

It was February 2016 after the previous owners closed the doors on the yogurt shop at 5256 South Mission Road. “Our family frequented the shop when it was opened, it was a fun place for the locals to grab a sweet treat and kids from the dance studio to hang out,” said Leah. “My husband and I talked about it and we thought it would be good for the community if someone kept the place open. So, we decided that someone would be us.”

“We reopened the shop March 2016 and renamed it Brain Freeze Froyo Bar. Then, we handed-over the operation of the store to our two oldest children, daughter Bailey (age 19) and son James (age 17). Hey, what better way to provide an education in life skills and critical thinking, plus teach the importance of ethics in business and customer service and relationships, than a hands-on experience like this. The experience for our kids has been priceless.”

The Brain Freeze Froyo Bar is open from noon to 9 p.m. Mondays through Saturdays and from noon to 7 p.m. on Sundays.  “We still do Sunday dinner together before going off to work, whether it’s selling real estate or serving strawberry shortcake froyo topped with sprinkles.”

Leah and husband James also are raising a third child, Charlie, age 10. This past Christmas, Charlie received a very special Christmas present, a car. “Charlie says he wants to grow up to be a mechanic, so we found a 1963 Chevrolet Biscayne that Charlie can work on to his heart’s delight. Don’t you think it would be better for a 10-year-old to work on a car instead of playing video games?”

A San Diego native, Leah graduated from Torrey Pines High School in Del Mar (class of 1995). “My father was a broker so I grew up with real estate, licking envelopes and putting flyers on front porches,” said Leah, 40. “I knew eventually that I would work in real estate, it’s in my blood.”

After high school, Leah earned a degree in merchandise marketing from the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles.  “I lived at home throughout college and rode the train to L.A. to attend classes,” she said. “I started working in retail at age 15.” Leah worked at Nordstrom and Ann Taylor before spending 14 years managing the Sweetpea Children’s Shop in Del Mar. “I got my real estate license 14 years ago and I’ve been a full-time agent the past seven years.”

Leah and her family live on 2.5 acres with an avocado grove. “We recently planted Montepulciano grapes,” she said. Those are grapes used to make Montepulciano d’Abruzzo, a red Italian wine from the Abruzzo region of east-central Italy.

“We’re also big believers in the Cub Scouts and Boy Scouts,” Leah said. Son James spent five weeks this summer working as a counselor at the Boy Scout camp, Emerald Bay on Catalina Island. James is currently working on his Eagle project with a goal to earn Eagle in December.

“Meeting new people and building lifelong relationships is the driving force of my business,” said Leah. “One of the reasons why I love real estate so much is because I’m helping families reach their goal of home ownership. It’s a very rewarding profession.”

Leah said she appreciates NSDCAR because of the spirit of teamwork. “I love our Association because it’s where REALTORS® come together as one big team and we work together to build our local communities for the benefit of everyone. Plus, the staff is so personable and ready to answer any question they offer a strong support system. It feels good to be involved with NSDCAR, just like the taste of a large cup with cookies and cream, red velvet and peanut butter, all mixed together.” Yummy.

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