Out of Area Re-Election Results
Out of Area
2019/2020 DIRECTORS Elected to terms expiring as indicated
Director, Out of Area, Rick Snyder (1/1/19 - 12/31/20)
NSDCAR REALTOR® member Jovani Ruiz, an Escondido resident, grew up in Valley Center and graduated from Valley Center High School (class of 2004). The 32-year-old serves as a co-chair with Jackie Camacho of NSDCAR’s Young Professionals Network (YPN) group. The NSDCAR YPN group focuses on connecting and engaging the next generation of REALTORS® with the tools and encouragement they need to succeed. Jovani began his career in real estate sales after graduating from San Diego State University in 2009 with a bachelor’s degree in international business and marketing. He is currently with Windermere Homes & Estates in Escondido. Jovani serves a wide variety of clients and many of them are millennials, those born between 1980 and 2000. Many of his clients are first-time homebuyers. Jovani recently shared his thoughts about serving millennial clients in his real estate practice.
-- Myths about millennial clients:
Some people think homeownership is not a big deal to many millennials, but nothing could be further from the truth. Millennials want to share in the American dream of homeownership. Millennials have not turned their backs on homeownership. They know that buying a home is crucial to financial wealth and stability. The American dream is alive in their hearts. They want to make it a reality. But, their vision may be clouded by misinformation. They may need education about the home buying process. They want to dialogue and learn how to make homeownership possible.
-- What’s preventing millennials from homeownership:
Besides low inventory and affordability concerns, some millennial buyers delay or avoid homeownership over debt concerns. They worry about carrying a lot of debt. But, that doesn’t mean all millennials have student debt because many do not. Many of them are not overburdened at all with student debt. Not everyone has gone to a four-year university. Some have attended vocational schools or they work in fields that do not require a master’s degree.
-- What’s important to millennial buyers:
Millennial buyers want transparency and honesty. They want to work with a REALTOR® who is real and authentic. That’s why I post on Facebook about my wife’s hair salon or our son’s school activities in addition to posts about real estate. I also post about my role as assistant soccer coach at Valley Center High School. Because of social media, many of my clients already know something about me before they reach out to contact me in person They have checked me out and they feel like they already know me. Last year, I closed about a dozen deals with millennials who first found me on Facebook. Millennials also want someone who is patient. Some milennials have waited a long time to buy a home so they can be very deliberate and take their time to make up their mind. They don’t want to be rushed. They don’t know how to get started and need help
-- What millennials need from real estate professionals:
Sometimes, they don’t need an agent to help them find a home because they’ve already found their favorite home after searching on the Internet. What they need is a real estate expert who will serve as their advisor and help guide them through the transaction process. They also need an expert to correctly set the timeline and manage their expectations. Being a resource to your millennial clients will grow your relationship and can result in second-time clients and referrals in the future.
-- Why I like to work with millennial clients:
Since many of them are tech savvy, millennials are comfortable with electronic signatures and apps that help with the homebuying process. It helps makes things go faster, simplier and more convenient. They’re used to ordering meals and rides instantly on a smartphone app. Also, they’re excited about experiencing the whole homebuying transaction process. Plus, they already have a good idea of what they’re looking for. Some place a higher priority on whether the backyard is big enough for their dog. Others want their home to be energy efficient. Still, others are concerned about proximity to coffee shops, grocery stores and retailers.
-- What is YPN?
YPN is a dynamic entry point for real estate professionals striving to become more successful in their careers and gain leadership experience. It’s a platform for REALTORS® to volunteer, network and learn more about the real estate industry, as well as fundraise and make a positive difference in our communities. By belonging to a network of peers who face similar issues, we like to bounce ideas off each another and provide support to each other. We share and discover new ideas together. It’s a peer networking opportunity unlike any other because we engage, educate and elevate.
-- Why I like our NSDCAR YPN group:
At YPN, we focus on connecting and engaging the next generation of REALTORS® with the tools and encouragement they need to succeed. We facilitate opportunities for leadership through education, networking, events, technology and social media, and professional development. It’s about collaboration and working together. We are committed to working together to increase business and leadership opportunities and foster relationships for the future. YPN members seize the responsibility for shaping the direction of our Association and the real estate industry as a whole. We are career-minded real estate professionals who want to stay abreast of the latest tools and resources. Our values are leadership, involvement, advocacy and professionalism.
"Millennial buyers want transparency and honesty."
IMPORTANT PARAGON UPDATE!A major milestone in the path to realign the MLS membership in San Diego County is the relocation of the Paragon MLS system to the vendor’s (BK-REG / Black Knight Real Estate Group) own hosting facility. IMPORTANT DAYS/TIMES TO NOTE:
- READ-ONLY MODE: Saturday July 21stat 4:00 pm to Sunday July 22ndat midnight (32 hours). Read-Only mode means that no listings can be added, updated, or modified. In addition, during this period, any changes or additions to your Contacts, Saved Searches, CMAs or Agent Preferences will not transfer to the moved system and will need to be recreated after 8:00 am Monday July 23rd.
- MAINTENANCE MODE: Sunday July 22ndat midnight to 8:00 amMonday morning July 23rd (8 hours). During the Maintenance Mode, there may be intermittent access and interruptions. No listings should be added, updated or modified. In addition, you will not be able to save changes or additions to your contacts, saved searches, CMAs or agent preferences.
Every successful REALTOR® shares one common attribute: A commitment to continuing education.
Today, we’re facing disruption from people who say technology will make REALTORS® extinct. There are discounters who say that experience and knowledge are unnecessary.
Our response should not be to argue, be belligerent or fight back, nor to be deceptive or manipulative. Instead, simply resolve to continue to raise your game. Be the most qualified and smartest agent you can be, so you can correctly advise and expertly guide your clients. That will happen only with a commitment and dedication to continuing education.
Too many agents only see continuing education as a necessary evil. Many take the bare minimum of courses to keep their license current. They sit through classes while chomping at the bit to get back to work.
However, continuing education can have a multiplier effect on your career. It can result in greater financial literacy, productivity, and income. It will lead your mind to new ways of thinking. It will enable you to provide incredible value to your clients. Specialty knowledge can help boost your salary and client base. Better educated agents bring heightened professionalism, marketability, ethics and proficiency to the industry.
What might have worked yesterday might not work today. What was relevant in the past might be useless today. That’s because the market is continually changing and evolving. There is so much to keep up with that it can make your head spin.
In today’s fast-paced world, there are new technologies to learn and expertise to be gained so you can stand out from the crush of competition. Agents who embrace technology and integrate it into their daily work will stand a better chance to expand their client base and work with clients from all generations.
In addition to technology, there are new rules and regulations, as well as new forms. I’ve been teaching between 12 and 15 classes annually since 2010. As market conditions and laws change, it is imperative that we remain informed to best position our clients.
If you don’t know the latest, then you cannot serve and protect your clients in the best way. One new sentence can mean a major change. If you make an error due to ignorance, you could find yourself facing a lawsuit and dashing your clients’ dreams. Many feel that the real estate transaction is one of the most painful processes one can endure. Nobody wants to put their clients through pain, especially when it can be so easily avoided through continuing education.
Real estate agents operate in one of the most competitive industries in the U.S. There are few barriers to entry, relatively low startup costs, so thousands of people jump on board every month. What will separate you from the newcomers? It will be your experience, and commitment to continuing education.
The choice is yours. You control your own destiny in our industry. Being the best that you can be by continuing to learn every day is the best choice. We’re never finished learning. As Warren Buffet has said, “Whatever makes you smarter, makes you richer.”
I encourage you to take advantage of the opportunity to learn and attend upcoming classes offered by NSDCAR. It could be a new topic or a refresher on something you think you’re an expert at (you might be surprised what you don’t know). NSDCAR provides members with outstanding resources and tools to enhance your professional skills and better serve your clients. We want every homebuyer or seller to be confident that they are working with a professional who has exceptional real estate knowledge and proficiency.
Nikki Coppa has previously taught recent classes to NSDCAR members. She has served as a C.A.R. Director as well as a National Association of REALTORS® (NAR) Director. She is a past chair of the C.A.R. Standard Forms Advisory Committee.